• Cooper Kupp

  • WR
  • , Los Angeles Rams
  • 28
  • 198 lbs
  • 6' 2"
PtsRecYdsRecTDRecRuYds
11797439233
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Draft note
by John Paulsen
Kupp was the No. 27 receiver last year (half-PPR) while playing 15 games. He was the No. 4 receiver in 2019 on roughly the same usage (134 targets in 2019 vs. 124 targets in 2020). He only caught three touchdowns and his yards per game dropped by 11%, which contributed to the severe drop in overall production. Kupp’s knee caused him to miss the playoff game against the Packers, but in early June he said that his knee was “doing really well.” If healthy, he should have a productive 2020. Matthew Stafford brings a stronger arm and a significantly higher average depth of target (aDOT), which will probably help Robert Woods and the other L.A. receivers more than it will Kupp, though in the case of Stafford-to-the-Rams, a rising tide may lift all boats. He’s being drafted as a middle-of-the-road WR2 and that’s fair value.

Latest news

Scouting report

by Jeff Hicks

LAR WR Cooper Kupp - 2021 Fantasy Football Outlook

Fantasy Upside

The arrival of Matthew Stafford benefits every receiving option on the Rams including Cooper Kupp. Although Kupp’s Average Depth of Target (aDOT) may not increase because of his role as a slot receiver, he does stand to be Stafford’s best slot weapon since Golden Tate. In four seasons with Stafford, Tate topped 1,000 receiving yards three times. Kupp has reached the 1,000-yard mark once in four seasons. Kupp led the Rams in team target market share in 2020 despite playing one fewer game than Robert Woods. While touchdowns are not predictable, Kupp’s three last season were the fewest of his career and even one more is a boost to his fantasy upside.

Fantasy Downside

Kupp’s upside may be attached to former Rams QB Jared Goff. According to PFF’s Scott Barrett, Jared Goff targeted slot wide receivers 25.8% of the time, the third-most in the NFL (2009-18, min. 800 career pass attempts). Stafford was 18th at 18.9%. The Rams receiving corps added DeSean Jackson and TuTu Atwell, but the majority of the outside work appears to be set with Woods and Van Jefferson. Jefferson led the Rams in aDOT (in a smaller sample) and Woods is set for an increase in aDOT. Darrell Henderson is also a trustworthy running back in the passing game, a position that Stafford targeted the fourth-most in Barrett’s same study. At 28-years old, Kupp is at the beginning of his decline window that goes until age 33-34.

Kupp is an established receiver that has 1,000-yard upside, but it does not guarantee the same success Tate had with Stafford.

2021 Bottom Line

Kupp is firmly entrenched as a WR2 with potential upside to reach top 10-15 status. The arrival of Stafford does not increase his target share based on historical data on Stafford, but the upgrade to him benefits the offense, including Kupp.

2021 Strength of Schedule - LAR

W1W2W3W4W5W6W7W8W9W10W11W12W13W14W15W16W17
6
CHI
16
@IND
17
TB
13
ARI
27
@SEA
12
@NYG
30
DET
26
@HOU
28
TEN
15
@SF
BYE2
@GB
21
JAX
13
@ARI
27
SEA
24
@MIN
5
@BAL

Schedule difficulty based on schedule-adjusted, positional defensive ranking. Top DEF = 1, bottom DEF = 32.

Game Stats

WeekOppRecRecYdsRecTDTgtsYPRRuAttRuYdsRuTDFumYPCSTDPPRSnaps%
1DAL4400510.0000000.004.08.062/7384.9%
2@PHI5810616.20219019.508.013.059/6985.5%
3@BUF910711011.8900000.0016.725.762/6989.9%
4NYG5691713.801-200-2.0012.717.749/5786.0%
5@WAS5660813.2000000.006.611.656/6882.4%
6@SF311093.6700000.001.14.155/6091.7%
7CHI643067.171160016.005.911.962/7286.1%
8@MIA1111002110.0000000.0011.022.092/9596.8%
9BYE--------------
10SEA5500710.0000000.005.010.037/7052.9%
11@TB1114501313.1800000.0014.525.552/7272.2%
12SF2410520.5000000.004.16.155/6288.7%
13@ARI873099.1200000.007.315.354/8365.1%
14NE533156.6000000.009.314.339/6361.9%
15NYJ539057.8000000.003.98.948/5981.4%
16@SEA866098.2500000.006.614.660/7580.0%
17ARI--------------
Per game6.1364.930.208.3310.590.272.2000.078.257.7813.9156.13/69.8080.36%
Totals92974312510.59433018.25116.7208.7842/104780.36%
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