Week 7 at Atlanta Falcons
Cooper Kupp had his worst outing of the season in Week 6 against the 49ers, catching just four passes on six targets for 17 yards. The fact that he remains the fantasy WR3 overall speaks to his dominance outside of that game. Kupp's 17.9% target rate continues to lead all Rams skill players and his seven red-zone targets also lead the team. The Rams just happened to face a 49ers team limiting opposing wide receivers to the lowest aFPA in the league at 24.4, and that's about all you can take away from Kupp's Week 6 performance.

The Rams now face the Atlanta Falcons, a defense that's allowed the third-most aFPA to wide receivers at 45.9. Kupp's projected matchup with slot cornerback Damonte Kazee is absolutely exploitable, and along with Atlanta's decent aFPA to running backs that should nudge the Rams' offense toward the pass, Kupp should see both volume and high-scoring opportunity to go along with it. Kupp is an easy start as a WR1 in Week 7.