During a recent interview with USA Today, Dak Prescott explained why he won't be offering the Cowboys a discount on his new contract, and basically, it comes down to the fact that NFL revenues keep going up, which means the salary cap keeps going up, which means the Cowboys can afford to pay him market price.

"For somebody to say you can only take so much because of the salary cap or you can only do this or that, I don't know how fair that is to say," Prescott said. "Because with gambling, with everything going into this league, everything is going to continue to keep going up."

Prescott is headed into the final year of his rookie deal. Through the first three years of his career, Prescott only made a total of $1.62 million, so you can see why he wants to be paid at market price, the story said. According to the Fort Worth Star-Telegram, Prescott's camp "broached" a price point of $34 million per year, which is likely what their client will get.