Fantasy Football Trader's Alley Week 2: Players to Buy, Hold, or Sell

Welcome to a new year of Trader's Alley! I'll be your weekly tour guide on the bumpy ride that is trading in fantasy football leagues. We'll highlight the most notable players to Buy, Hold, or Sell each week, using and referencing 4for4's powerful Trade Evaluator tool whenever possible.
Notably, trading is more of a league- and leaguemates-dependent exercise than anything else in fantasy — more than the draft, more than the waiver wire, and far more than start/sit decisions. What makes a trade "fair" or "feasible" is heavily determined by your league settings, roster constructions, available players, and leaguemate dispositions. So take everything you read here with a grain of salt, and do your best to adjust accordingly! (Or become a 4for4 subscriber of any tier and join the Discord to ask me directly in the weekly Trade Talk AMA on Wednesday evenings!)
As a baseline, this column will assume half-PPR, four-point passing touchdowns, and starting rosters with 1 QB, 2 RB, 2 WR, 1 TE, and 1 FLEX — but you can also change the configurations on the Trade Evaluator tool to fit your league exactly.
Let's get into it.
Buy Omarion Hampton
Trade Evaluator: RB14 / 27th overall / 111 Trade Value points
Rookie running back Omarion Hampton's fantasy managers aren't feeling particularly great about their third-round pick right now. Everyone watched him average just 3.2 yards per carry in Friday's win over the Chiefs in Brazil. His longest play was just 11 yards, and he finished with just 7.1 fantasy points in a game Los Angeles led from start to finish. But a deeper look at the full context is actually encouraging. The Chargers offense looks exceptional on the whole, which means they'll be in scoring territory often this season. Somehow, they scored 27 points while running just two plays from inside the 10-yard line — a five-yard TD pass to Quentin Johnston and a sack — but that's a trend that will absolutely change in future weeks.
The Chiefs have an excellent run defense. And most importantly, Hampton shouldered 15 of 16 running back carries, with Najee Harris seeing just one (no pun intended). Hampton's talent is not (yet) in question, and his opportunity is elite through one week. If you can snag him before the breakout game, you might get a major discount on a fringe RB1.

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