Hogan has 12 catches for 236 yards and one touchdown, including four catches for a career-high 114 yards in his debut with Brady. Hogan won’t approach LaFell’s 2014 numbers, but that’s also not fair considering the quarterback situation in Weeks 1-4. But can Hogan average 4.6 catches and 60 yards per game while scoring six touchdowns to keep pace with LaFell’s career-best contributions? That doesn’t seem completely unreasonable, but Hogan doesn’t need to post those numbers with the amount of talent around him to be successful. I think very highly of Hogan, and I’ve been led to believe Brady has adored him since the offseason.
Hogan's 4-114 against the Browns was a good start, but his five targets represented 12.5% of Brady's pass attempts in Week 5. To put this in perspective, in 2014 LaFell garnered 19.5% of the team's targets, so (small sample size alert) Hogan is currently working with a smaller share of the targets, by a significant margin. Consider Hogan a spot-start worthy WR4 going forward, but unless he sees more consistent targets (or manages to maintain this excellent per catch efficiency), he won't be a steady fantasy contributor.