Amari Cooper was plagued by injuries and inconsistent play when he entered the league as a Raider but has flourished in Dallas with Dak Prescott. In his first full season as a Cowboy, Cooper turned 119 targets into 79 receptions to go along with 1,189 yards and eight touchdowns. Cooper is still only 26 years old and continues to build rapport with Prescott, so it is possible he exceeds those numbers this year. Cooper’s efficiency metrics are solid. He finished last year ranked among the top 10 wide receivers in both yards per target (10.0) and yards per route run (2.6). This is despite being the top option in the Dallas passing game and receiving significant attention from opposing defenses. Selling out to stop Cooper will be difficult for opponents to do this season. Michael Gallup has emerged as a strong second option opposite Cooper, and now defenses will have to deal with Ceedee Lamb operating out of the slot. Cooper’s continued improvement and chemistry with Prescott mean that he will carry massive upside every week, and there is the possibility Cooper gets even more single coverage this season as the top option in a loaded wide receiver room.
The only problem with Cooper benefitting from Gallup’s emergence and Lamb’s arrival is that both players carry the potential to infringe on Cooper’s target share. Cooper maintained a target share over 20% last season, and while it seems likely that should remain fairly steady, the arrival of talented new teammates is always a double-edged sword in fantasy. Offensive Coordinator Kellen Moore retaining playcalling duties is a good sign for Cooper, but the crowded depth chart at the skill positions means we could see the Dallas offense register “Cooper weeks,” “Gallup weeks” and “Lamb weeks” instead of Cooper being the clear top option week in and week out.
2020 Bottom Line
In the end, Cooper should emerge from the pack as the top weapon in the Dallas passing game and that role carries substantial upside. Cooper carries enough risk to prevent him from being a no-doubt WR1, but his current draft cost is a low-end WR1 to high-end WR2 and that is a fair valuation at this point in the offseason.