Buy Low, Sell High Week 4: Trade Targets

Sep 30, 2026

IMAGN IMAGES via Reuters Connect

Three weeks into the season, we have just enough information to be dangerous. It's the point of the year when fantasy managers start believing they know exactly who their players are. The guy who opened with two big games is a league winner. The guy who has disappointed three straight weeks is a bust. Neither is usually true, and that gap between perception and reality is where trades get won.

Each week this season, I'll be here to highlight the most notable players to Buy Low or Sell High, using and referencing the powerful tools and data on 4for4.com, including the Trade Evaluator. Don't make a deal in your league without consulting this tool. Fantasy football managers are a fickle bunch. Sometimes, it only takes one week's results to make us change how we value a player.

As thrilling as trading can be in fantasy leagues, it can also be really challenging. It's the one aspect of the game that varies wildly from league to league. Drafting, setting lineups, submitting waiver picks. These are all pretty standard, but not trading. It is dependent on league settings, roster requirements, available players, and even the attitudes of your competitors. That means everything you're about to read will need to be translated by you to fit your league settings. Do your best to adjust the advice to your own league and then join me for a weekly Discord chat for 4for4 subscribers, talking trades every Wednesday at 11:00 am EST.

As a baseline, this column will assume PPR scoring, passing touchdowns worth four points, and starting rosters with 1 QB, 2 RB, 2 WR, 1 TE, and 1 FLEX, but you can adjust the configurations on the Trade Evaluator tool to fit your league exactly.