Drake London had some high expectations as a rookie after being the first receiver taken, No. 8 overall, in the 2022 draft. Unfortunately, quarterback play hampered his progress and he eventually struggled to even be a flex option. He did finish with 866 yards on 72 catches but found the end zone just four times. That said, he will gobble up targets. He had the fifth-highest target share in 2022 at 29.4%. With a full offseason to work with Desmond Ridder, London should continue to get targets as one of the clear top options in the Atlanta passing game.
While London will get a full offseason with Ridder, we have no idea what Ridder will be. We saw him near the end of the season and he didn't exactly wow anyone, so the jury is still out on Atlanta's third-round pick from 2022. Atlanta also will want to run the football a lot, especially after investing a top-ten pick in Bijan Robinson, so London's ceiling is a bit capped by that,
2023 Bottom Line
London will see plenty of targets when Atlanta throws the football. It's really just him and Kyle Pitts for the most part on the outside. That volume alone makes him a solid flex option, maybe even a WR2. And if Ridder takes a step forward, London's value grows even more.