Fantasy Upside
James Cook had a slow start to his rookie season, but ended up a valuable fantasy running back once he settled in. He was a consistent RB3 the second half of the season and was seeing up to 30% of the snaps. He should be the starting running back to start the season and his touches should be up in 2023. He will also be used more in the passing game this season.
Fantasy Downside
Although Cook might be the first running back to see the field each week, he will be splitting time with the recently acquired Damien Harris. Cook isn't a three-down back and the red zone work is likely to go to Harris. This will cut into his touches.
2023 Bottom Line
Cook is the best option on the Buffalo roster in PPR leagues as he will be enough in the passing game. He ranks as an RB3 or Flex going into the season, but his ADP has him going in the 8th-9th round area and that might be a little high. He's probably getting that attention because he is technically the first running back on the depth chart. But you can likely see the same production or close to it from Harris a couple rounds later.