Add it up and when he was healthy Jordan played 337 of 612 snaps. That’s about 55 percent of the plays, amounting to a heavy part-time load. When he played in 2013 he was targeted 7.8 times per game. Last year his targets per game (again not counting the games he left early due to injury) stood at 6.9. Despite being healthy, he was virtually ignored in games against the Vikings (1 target), Eagles (2), and Bucs (2).
I shouldn’t give the impression here that Reed was not used at all. His 65 total targets were fourth on the team and more than anyone besides the top three wide receivers, despite missing five games.
Still, it’s hard to look at the snap counts and targets and figure that Reed will be a “major part” of the offense even if he’s healthy. That could change but probably not initially. I can see him starting out the year playing about half of the snaps and if he stays on the field his workload could increase to where he’s playing, say, 70 percent of the snaps. If he’s on the field more his targets will increase and he could become more of a part of the offense.
But it all starts with Reed staying healthy. If that happens I’m sure that the team will figure out ways to take advantage of his considerable talents.
If Reed were to average 6.9 T/G over a full 16-game season, it works out to 110 targets, which would have been the 5th-most among tight ends last season. His problem is that he can't seem to stay healthy and isn't currently healthy enough to practice. Tandler mentions that Reed's playing time may increase as the season wears on.