"It's just giving him opportunities," Aaron Rodgers said. "You watch the film last year and he was open a lot on the backside of stuff and it just depended on matchups whether the ball went his way a couple times in a game or 10 times. And when he had the 10 times, the targets, you saw the production he had. It's about matchups in this offense. We had two guys [Jordy Nelson and Randall Cobb] who caught more than 90 balls and as teams start to tilt even more to them, Davante's going to get more opportunities."
Adams had his moments during his rookie season, specifically against the Patriots (6-121 on 11 targets) in Week 13 and in the postseason against the Cowboys (7-117-1 on 11 targets). However, he only saw 66 passes come his way since he played alongside target hogs Jordy Nelson and Randall Cobb. Aaron Rodgers has been highly complimentary of Adams this offseason and says he has “humongous upside.” In 20 games from 2012-13, the team’s WR3, James Jones, managed WR3-type numbers (3.7-50.3-.60 on 5.6 targets) with both Cobb and Nelson in the lineup, but that was mainly due to his unusually high TD rate. In 13 games that Cobb and/or Nelson missed, Jones averaged solid WR2 numbers (4.6-58-.46 on 7.3 targets), but his TD rate regressed. We’re bullish on Adams since he has more potential than Jones. The Packers are also without a tight end of Jermichael Finley’s caliber, so there may be more targets available for the team’s third receiver. Owners should expect fantasy WR2 numbers if Cobb or Nelson go down, making the second-year wideout a great handcuff for either player.