Sunday seemed to be the first time in a while when there was a conscious effort to get Jags WR Cecil Shorts going early. He was targeted on the first three plays of the game.
Jaguars coach Gus Bradley was vague when asked about the start, saying the plan was to get everyone involved. However, QB Blake Bortles acknowledged the script called for Shorts to be the primary read on those plays.
The plan made sense. Houston entered the game ranked 29th defending the pass. Its secondary was vulnerable.
Shorts should have had a productive day against the Texans. Bortles targeted Shorts 10 times, but the end result was a stat line that’s hard to duplicate in its hideousness, the story said - Shorts caught two passes for 3 yards ... on 10 targets. The piece makes it seem like Shorts' opportunities are slipping away. With a younger crop of WRs, it's possible Shorts won't be part of the growing process next year. He has four games left on his rookie contract and has also been hindered by injuries this season.