The Jaguars were known as a run-heavy team under Koetter, but that was because that's the way then-coach Jack Del Rio wanted it. The Falcons are expected to be more vertical with Ryan throwing to Julio Jones and Roddy White on the outside.
That no-huddle offense seemed to be when the Falcons shined in 2011. Koetter plans to use more of it, and QB Matt Ryan likes that idea. It puts more on his plate, calling plays at the line of scrimmage, but it also gives the Falcons a chance to dictate tempo. With Jones and White outside, why not let it fly?
The author of the article, Pete Prisco, spent quite a bit of time with Koetter so his insight is valuable. We shouldn't worry too much about the Falcons moving to a more run-oriented attack after opening things up last year.